Mexico Wind Power once again brings the most important players in Mexico’s most prolific renewable energy source under one roof. José Navarro, Director General of EJ Krause, the company responsible for organizing this event, shares that his company’s global strategy consists of getting involved in strategic sectors, such as energy. “For us, the energy sector opens the door to several industries given the different sources and processes utilized to produce energy. Suppliers, particularly, play an important role in our events, as they provided important added value to the energy’s value chain.”
EJ Krause’s events are characterized by a significant presence of international actors, which represent up to 60% of the total participants. When EJ Krause was founded, the company had experience in organizing commercial missions for the US commercial department and it translated this expertise into a company with skills in organizing events for a wide range of industries. Since the early stages, emerging economies represented the company’s main market, as EJ Krause identified bigger gaps in these business sectors than in those of developed economies. Therefore, EJ Krause decided to establish an international office network and organize business events in places like Mexico, China, Russia, Colombia, and Brazil. “Our international office network in Europe, Asia, and the Americas allow us to contact providers where new technology is being developed and bring it to emerging economies where they are most needed,” comments Navarro. EJ Krause’s events have technological stands in which companies can showcase their technologies and meet potential clients, which partly explains the notable international presence at the events.
To reach the goal of having an installed capacity of 9,500MW by 2018, the industry needs to work with the best available technology for energy production and transmission, from the best-designed blades to the most efficient turbines. “The sector’s growth will affect us directly by bringing more players into the field, especially new technology providers. For instance, China, the largest wind energy producer, has proprietary technology that it is willing to distribute and even manufacture in Mexico,” Navarro details.
One of the most important contributions of Mexico Wind Power has been providing a space for Mexican actors to meet and interact with international players. The event also creates business opportunities for foreign companies that are not yet established in Mexico to find national partners, distributors, or strategic allies. Navarro says different types of suppliers are eager to meet manufacturers, and these are also interested in coming across service companies and developers. “We have observed a high number of company names repeating in our events, which means many attendants come back to later editions because of the added value they get from our events. Mexico Wind Power is also a platform where companies can express their concerns and interact with the government and other official agencies,” Navarro comments. EJ Krause also analyses the end-user segment in order to have a comprehensive overview of the sector when selecting its audience. It is only natural that EJ Krause works closely with AMDEE and the Global Wind Energy Council to organize Mexico Wind Power.
According to Navarro, this year’s edition of Mexico Wind Power will have 90 expositors, including national and international companies covering the whole value chain. “We consider that this year’s exhibition to be quite solid, and it will cover a total of 5,000 m2. Furthermore, we will have a conference program that has been adapted to the new market conditions resulting from the Energy Reform. The event will discuss the wind sector in the light of the wholesale electricity market that is already in operation,” says Navarro. In this regard, Mexico Wind Power 2016 will be a breaking point event. Furthermore, participants will be able to see how the Mexican market compares to international counterparts and analyze how the government’s actions are moving the sector and in which direction.
Mexico Wind Power will take place in Centro Banamex, February 24-25.